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Ever since its first release in 1976 in the Japanese market, Essential has maintained its position as a long-selling hair care brand that helps maintain healthy hair by caring for the hair cuticle. In the Asian market since 2009, it has been marketed as a shampoo that cares for damaged hair, gaining support from women mainly in their 20s.
Renewed with an enhanced smoother feel of fingers running through the hair with less friction, Essential will be relaunched in the three markets of Taiwan, Singapore, and Hong Kong. It will propose a pleasant hair care experience for women of today who want to enjoy their work, hobbies, and home life in their own way. Employed in this renewal is Kao's innovative "Fine Cuticle Care Technology," the same formula adopted in Essential's renewal in the Japanese market this summer.
Responding to users' needs in Asia that "Prefer a refreshed finish, but dislike friction," the renewed Essential newly offers two types including a cleansing care type to provide a total of four types of hair care lineups.
Kao Group continues responding to Asia's wide-ranging consumer needs through innovative product development and new-value proposals by taking advantage of its proprietary technologies.
Nourishing Breakage Defense
Preventing split ends and breakage of severely damaged hair.
Deep Cleansing Care
Allowing smooth touch and long-lasting cleanliness.
Light Finish Volumizing
Keeping each strand of hair in a light and fluffy condition.
Moisturizing dry and brittle hair for shine and luster.
Full Refund- if your order does not arrived (60) days from the date of purchased.
Refund or Keep - if your item is significantly different from the product description. You can;
✔ Return the item and get a full refund or;
✔ Get a partial refund and simply keep the item/s.
* Delivery and Shipments Policy apply.